Forbo Flooring – Colourful Greys Microsite
Forbo Flooring in Kirkcaldy develops and produces linoleum and cushion vinyl floor coverings. The Colourful Greys microsite is a promotional vehicle for their new greys range developed for them by Dutch visual artist and colour specialist Peter Stuycken.
In developing the Colourful Greys website it was clear from the outset that the visual quality and design aspect of the site was paramount to promoting the product to the target audience of architects and interior designers or specifiers. Furthermore, the complexity of the concept required a clear explanation of its roots and mechanics. iProduct developed this flash-based site, with input from Peter Stuycken himself, integrating the colour pallets and 3D illustrations required to discuss the dimensions of the colour range.
