Total & Brum Little Learners Website
Total, in conjunction with the Brum character owned by Ragdoll, launched the “Little Learner” platform aiming to raise awareness and champion road safety for children under the age of six. As well as the website, which in itself was a prime recruitment vehicle for schools, the promotion included printed educational activity and information packs for schools and service station promotion for the activity.
iProduct in consultation with Marcoms agency Euro RSCG KLP were involved from an early stage in developing games concepts and content to tie in with the key learning messages aimed at the 4 to 6 year old visitors to the website. As well as several Flash games the site includes printable certificates for the young visitor to collect in order to praise and reward them for their efforts. The childrens section is personalised with each game or activity using the childs name and the certificates being pre-personalised just ready to print.
Information sections for Parents and Teachers were included to deliver an all round safety message promoting key areas of the green cross code and in-car safety.
View the website here.
View TV coverage here.
