Kleenex - Disney Pixar Cars Website
To coincide with the launch of the new Disney Pixar Cars movie Kleenex has launched a new range of "Cars" branded tissues aimed at the young market. Available in cube or pocket packs the tissues offer something a little special for their target audience.
iProduct developed the website concept, design and interactive flash elements for Edinburgh based marketing agency Multiply. The fun flash games and activities include an interactive spot the difference game, a memory game featuring the cube and pocket packs rendered in 3D and great fun colouring in sheets.
As well as info on the Disney Pixar characters depicted on the tissue packaging, the site also includes electronic greeting cards and an online monthly competition.