Robinsons - Wimbledon Promotional Kiosk
The Robinsons Squash brand as we know it today has a very unique origin. In 1934 a gentleman steward at the Wimbledon Tennis Championships, who at the time was attending the main players in their changing rooms, mixed together barley flour, iced water, lemon juice & sugar for the 1st time to create Robinsons Lemon Barley Water.
Under the direction of brand guardians Euro RSCG KLP, iProduct developed the kiosk for use at Robinsons corporate hospitality suite at Wimbledon during the 2006 Wimbledon Tennis Tournament. With content ranging from the historic links of Robinsons Barley Water and the Wimbledon Tennis Tournament, current marketing and promotional materials and the current TV advertising starring Henman and Murray.
The kiosk was updated on a daily basis during the tournament with new audio, video and images being added and loaded onto the kiosk hardware every morning.
