Kimberly-Clark - Huggies Potty Training DVD
In order to secure their position in the market as potty training experts, Huggies chose to develop a potty training DVD to offer advice to parents preparing for potty training their toddler. The DVD launch was was supported with TV and press. Working in conjunction with Edinburgh marketing agency Multiply, iProduct developed the product from initial concept through to the final master DVD.
The DVD featured a 12 minute documentary offering potty training advice
to parents, delivered in four European languages with multi-lingual audio
and text tracks. In addition to this the iProduct team were commisioned
to create some toddler friendly song animations to extend the usage of
the DVD. Broadcast quality animations and motion graphic sequences were designed and developed by our in house idents, titles and programme graphics team. The DVD features fully animated branded menu's throughout
in order to maximise the users experience.
For PC users the DVD-ROM portion of the disc contained printable cerificates,
colouring in sheets and a potty training top tips screensaver.
To request your free DVD please visit Huggies
Pull Ups Website.
