Britney Spears - Pepsi Promotional Enhanced CD
PepsiCo and Britney Spears need no introduction, so with that in mind... as part of PepsiCo's marketing affiliation with Britney Spears a promotional enhanced CD was developed as an on pack promotional item.
The CD contained audio tracks to play in a standard CD player and exclusive audio visual content developed for the CD ROM section of the disc. This included an interview with Britney, a photo-gallery, a screensaver, associated weblinks and more!
iProduct developed the enhanced CD section delivering high quality MPEG video and rich media for both Macintosh and PC platforms. The CD was localised and distributed across several European markets and feedback from PepsiCo was excellent saying that this CD ROM was technically the best they'd ever had.
